Friday, July 18, 2008

Important Question?

When should I stop calling my college roommate my roommate? Did I screw this one up already?

Thursday, July 10, 2008

Back From the Dead

In an incredible turn of events, I had a PressToast sandwich for dinner tonight!

That's right, thanks to the incredible demand (even from Jesse on the West Coast), the new Creperie that replaced PressToast now serves PressToast classics like the Chicken Avocado and House Special. And you can get a Nutella crepe for dessert. They raised the prices ($6 vs. $4), but the taste was just as good as I remembered it.

Wednesday, July 09, 2008

Marketing

Check out this clever bit of marketing from Amazing Clubs. Notice how they prominently display the fact that they are offering your FREE Shipping with this special e-mail deal (in addition to $10 off). But here's the rub: ALL Amazing Clubs orders have free shipping! So you're not getting anything special here, but by coupling the Free Shipping with $10 off and sending this e-mail, they make you feel like you are getting an even better deal.

Thursday, July 03, 2008

View as Single Page

I know(?) that articles are many pages long for advertising purposes (and maybe to make you feel like you are reading a magazine?), but I would much prefer if all internet articles were on a single page (or at minimum if they ALL had the view as single page option). Clicking through a New Yorker article is something else (luckily they have the single page option).

As an aside, I have become obsessed with using parentheticals in my writing. Is this bad?

Wednesday, July 02, 2008

Not an Idle (series of) Questions

When you search for a restaurant on MenuPages, but your search produces no results, this page shows up. If you read the text, you will see that they mention a sample restaurant to search for: Artisanal. My questions are: How many extra views does Artisanal get because it is the sample there? Do they pay for this privilege? Should they pay for this privilege?

I guess this comes down to what each view is worth to the restaurant. My suspicion is that this is just some slightly useful free advertising for Artisanal.