Not an Idle (series of) Questions

When you search for a restaurant on MenuPages, but your search produces no results, this page shows up. If you read the text, you will see that they mention a sample restaurant to search for: Artisanal. My questions are: How many extra views does Artisanal get because it is the sample there? Do they pay for this privilege? Should they pay for this privilege?

I guess this comes down to what each view is worth to the restaurant. My suspicion is that this is just some slightly useful free advertising for Artisanal.