Marketing

Check out this clever bit of marketing from Amazing Clubs. Notice how they prominently display the fact that they are offering your FREE Shipping with this special e-mail deal (in addition to $10 off). But here's the rub: ALL Amazing Clubs orders have free shipping! So you're not getting anything special here, but by coupling the Free Shipping with $10 off and sending this e-mail, they make you feel like you are getting an even better deal.