No, I'm not talking about smelling like Provolone Cheese. Here's a nice article from New York magazine on what happens when a regular guy suddenly becomes famous. New York has really had a renaissance in the past year or two, coming up with stories that people (like me) really want to read. I would say that there is at least one (often two or three) compelling feature-length piece every week. And most importantly, the articles focus on New York-centric topics like the "High Line" or the extent of gentrification as the L train meanders through Brooklyn. This is stuff that you don't really find elsewhere.