We have a winner...

...in the Super Bowl ad contest! Check out the winning pitch right here. Congrats to Gino. But remember Tom, this could have been you.

You should also take a look at the Doritos ad contest. I don't love any of them, but I am impressed by the production values, considering that they were all "home-made." If pressed, I would say that I like "Mouse Trap" the best. Although my alternate ending would have had the guy finishing his bag of Doritos and then getting caught in the mouse trap himself because he just had to have that last chip.